AppDay 2018

Morten Kamper

The growth opportunity through mobile has never been greater. Consumers are spending up to 3 hours a day in apps and actively using around 40 apps a month. This coupled with consumer spend in apps growing double-digit percentage in top markets over the last two years presents the ideal environment for businesses today to drive up customer satisfaction, higher lifetime value (LTV) and revenue.

Territory Director Silvia Buermann, AppAnnie

Keynote: Why Mobile Attribution Is a Must-Have In Your Marketing Stack

Today, a large percentage of mobile marketers do not include attribution in their marketing tech stack — yet. This presentation will illustrate how attribution helps you identify your highest value users and where they’re are coming from so you can optimize your ad campaigns, budget and ROI. You will also learn how cross-network attribution data can help stop install fraud.

Partner Development Manager Jacob Hertz,  AppsFlyer

Apps & Social Media Usage 2017

Based on more than 14.000 respondents across six countries the presentation takes a deep dive into the usage of apps and social media in the Nordics.

Rune Werliin, Audience Project

Location is essential to effective advertising—empowering us to be in the moment and have one-to-one conversations with consumers. We have the data to target and locate our audiences, but how do we make the most of that moment? The presentation will highlight how all the pieces come together in the best location-based campaigns. We’ll discuss how top marketers are applying strategy, making quick decisions, and using dynamic technology for real-time relevance. We’ll share insights on maintaining both immediacy and creativity, using creative tools and formats that accelerate development. And we’ll explore privacy issues, ad blocking and the “Big Brother” factor that every advertiser must take into consideration.

Director, Global Accounts  Victor Navarro, Sizmek

MyDaylight is a key strategic initiative for VELUX, developed with the purpose of making regular people design and imagine daylight in their own home. The app enables you to build your own room and visualize the daylight in 360 and VR.

The app also serves as a lead generation tool in the early planning phase of a renovation project.

Thomas Melchior Jensen og Lisbeth Collignon, VELUX

I Københavns Lufthavn er CPH Airport App en vigtig del af den digitale strategi. Vi skal være til rådighed for kunderne 365 dage om året og servicere de behov de har på alle tider på den platform de foretrækker. Du kan blandt andet få opdateringer på flyafgange, se tilbud, booke parkering, shopping eller bestille mad til turen. Appen er også CPH Advantage-medlemskort, der giver fordele og tilbud i lufthavnen. Men hvordan sikrer vi en relevant dialog og en app der servicerer kundernes fremtidige behov?

Head of Digital Development Louise Blomberg, Cph. Airport

Speaker from Apple

Marketing Manager Jens Nielsen, Tattoodo

Mads Knutzon, FK Distribution

Partner Bo Behrmann Cool, Snow

Tonsser er en startupvirksomhed der via en app giver fodboldspillere en profileringsplatform og et socialt netværk. Tonsser samarbejder med Nike og er tilstede på 6 markeder.

Grundlægger og direktør Peter Holm, Tonsser

Lunar Way er Danmarks første mobile only banking-app, der vha. brugerinddragelse og agile udviklingsprocesser, formår at skabe en sublim user experience.

Project manager Maiken Paaske, Lunar Way

ERNIT’s founders were in a typical parental conundrum a few years ago; they embraced the convenience of credit cards and mobile payments, but their children’s piggy banks only accepted cash. Educational experts agree that children need to touch, see and hear to understand money from age 4. Thus parents and children need a new model for the cashless society – and this is why ERNIT is making digital money tangible.

CPO & Design Mads Tagel, Ernit