Dato - 21/09/2018 (9:00 - 13:00)
1159 København K
IAB Denmark og Danske Mediers årlige konference med fokus på mobile medier, mobil markedsføring, apps og mobil annoncering.
Morten Kamper, IAB Denmark/Danske Medier
Unfold the full potential of Mobile Data/Opnå det fulde potentiale af mobile data
The smartphone connects real-world consumer behavior with digital media and each mobile moment creates thousands of data points that can be leveraged for marketing. Learn how leading brands unfold the full potential of data for their campaigns: From leveraging data to target their audiences in the right mobile moment, to measuring campaign success in real-time to gaining deep insights about their real-world behavior. A holistic consumer understanding and precise and accurate location data enable more effective campaigns and better marketing decisions.
Including case studies from McDonald’s, Subway, Vodafone, Converse.
Vincent Tessier, VP Demand EMEA, Adsquare
How to engage with consumers through content and creative solutions
Learn more about the impact of creativity in mobile advertising and find out what makes a good ad, digital mobile designer, Jose Serranito will show you how data and creativity enable advertisers to effectively reach people on the move. We will cover the latest trends and insights from high impact mobile banners to augmented reality, showcasing inspiring work from brands, practical mobile marketing ‘how to’ tips and how brands can use content and other creative solutions to engage with consumers.
Jose Serranito, Senior Creative Manager, Oath ACT
Love is important
When you feel love for someone or something, it pushes you to do all sorts of wonderful and crazy things – e.g. getting a partner’s name tattooed on your skin, camping overnight for a new phone. So it makes sense that love is also the most important ingredient for building a successful brand. Love is what takes a brand from good to great, from awareness to affinity and from buyers to followers. But how do we take advantage of this understanding and dig deep to comprehensively explore the drivers behind Brand Love?
In partnership with Kantar Consulting, Oath conducted a series of executive interviews, consumer groups, desk research and a proprietary quantitative correlation analysis which was overlaid onto Kantar’s BrandZ database. We were able to elicit the opinions of 150,000 consumers across 13 markets providing the drivers of brand love and individual brand scores. The result: we obtained the building blocks of love and the nuances across industries, generations and markets. So come and join this session as we focus on the role mobile plays in building brand love and what it means for the FMCG sector.
Anita Caras, Director, Sales Insights EMEA, OATH
Global Brand presenting mobile case. The use of mobile as a strategic touch point when targeting audiences.
Consolidated platform for Mobile
Der er masser af muligheder for at skabe effektive resultater gennem mobile, men det kræver en stærk og agil mobile platform at opnå resultater gennem mobil tragten.
Hør hvordan du skaber stærkere mobilstrategier gennem mobile first platform.
Ian Cemann, Head of Demand Platforms, Nordic & The Netherlands
Sandwiches & Networking
Tilmeldinger er lukket til denne event / Registration are closed for this event