Dato - 29/11/2018 (9:00 - 17:00)
Pressen, JP Politikens Hus
Programmatic Advertising and Marketing Automation open up for new ways of doing business. Tech platforms create opportunities for advertisers and publishers.
However, we should not forget that lack of transparency, fraud, brand safety breakdowns, measurement chaos, and other examples of supply chain failure are among the biggest challenges in the advertising and publishing industry—some of the problems are caused by programmatic technologies and operations.
The one-day IAB Programmatic Advertising conference brings together buyers, sellers and tech platforms to address how we can work together to solve these and other challenges. Join this conference to take part of conversations that set the industry agenda on transparency, brand safety, and growth. No other Nordic industry event boasts this kind of content.
VP Marketing Louise Kloster, Adform
Commercial Director Jonas Jonsborg, AudienceProject
09:00 Welcome IAB Denmark and JP/Politikens Hus
VP Dorthe Bjerregaard Knudsen, JP Politikens Hus
The 4th industrial Revolution
9:30 The Next Programmatic Revolution – TV Advertising
It’s clear that the advertising industry needs to reinvent the mechanics of the supply chain and real-time marketplaces to shed some much-needed light on the business of ad tech. Let’s look at how we got here and examine what needs to be done to make the original promise of digital advertising a reality.
Chief Market Strategist Nigel Gilbert, AppNexus
9:50 Programmatic Advertising in Europe: latest trends, attitudes and growth drivers
Insights from the latest IAB Europe Attitudes to Programmatic Advertising and European Programmatic Market Sizing reports, the industry benchmarks on the development of programmatic in Europe will be shared to reveal the latest buy-side and sell-side drivers, barriers and strategies and the size and growth of the market. The findings of both of these pieces of research will be discussed in a panel of industry leaders.
Simon Halstead, IAB Europe Programmatic Trading Committee Digital Business Development
Manager Casper Buchhave, VELUX
Programmatic Director Clementina Piazza, Integral Ad Science
Head of Programmatic Ina Arens, MediaCom
Chief Revenue Officer Holger Mews, Adform
10:10 The State of Supply Chain Effectiveness
A discussion of past and future supply chain effectiveness efforts including safety, effectiveness, and efficiency. This includes ads.txt, ads.cert, OpenRTB 3, the challenges of identity coming from modern browsers, and solving for a better user experience for all participants in online media.
CTO Sam Tingleff, IAB Tech Lab
10:30 Advertiser Case
10:50 Machine Learning, Native and Audio as the new programmatic frontier
Head of Demand Platforms Nordic and The Netherlands Ian Cemann, Oath
11:10 Digital Content & Journalism in The Age of Tech Giants
Head of Strategic Relationships, News & Publishers Eero Korhonen, Google
11:30 Ad Tech: What happens in the blink of an eye?
Join this session for a plain-language dive into the technology that drives digital advertising including insights into what we mean when we say big data, high load, or real-time bidding.
Technology Architect Peter Milne, Adform
13:00 How to easily combine campaign performance, ad creation and geo-targeting with the mobile.de Motors
The mobile.de Motors Marketing Suite (MMS) is a data-driven omnichannel performance tool. In our talk, we will show how to use MMS to automatically create multiple individual creatives – suitable for all digital advertising channels – from a single set of assets. We also illustrate how mobile.de first-party data is used in providing qualified user segments for MMS. Together with options for geo-targeting, we use these segments to achieve ideal campaign performance across our omnichannel reach. On top of demonstrating the tool’s functions, we will also dive into specific use cases with exciting results.
Team Lead Programmatic Products Jan Luley, Mobile.de GmbH
13:20 Make marketing automation across all channels that drives results
Director Advertising Services Zarpana Kabir, Adobe
13:40 How to Play Programmatic – Strategies for publishers to stay ahead of the game
Over the past years, Premium Publishers have more and more adopted Programmatic Advertising techniques throughout their businesses. What are the strategies and innovations uncovered? How do publishers use technology and data to optimize their yield? What are the challenges and pitfalls publishers must avoid to succeed? Lessons learned from one of Scandinavia’s leading publishers and early adaptors of programmatic Advertising.
14:00 Amazon –
Amazon Is Now the No. 3 Digital Ad Platform in the US. What can the market expect from Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform? Aside from every imaginable retail product, Amazon also provide video, groceries, music and cloud computing, and they’ve even opened physical stores. It was just a matter of time before they launched an advertising platform as well. For US, that’s old news by now, but for Europe, the launch of Amazon Marketing Services (AMS) is much more recent.
Managing Director Jeppe Lehrmann, [m] Platform Services, GroupM
14:40 Decoding the Customer Journey
In today’s digital market place an ad awaits at every corner. To rise above the clutter, we keep hearing that the advertiser must: “target the right user at the right time with the right message”. This quote keeps finding its way into talks and presentations, but what does it actually mean to fulfil that ambition and what happens when you actually commit to delivering measurable results above TRPs and counting eyeballs?
Managing Partner Rafael Cifuentes, Precis Digital
15:20 6 months with GDPR – now what?
Approaching the GDPR was quite a hassle for many publishers, agencies, and advertisers in the EU. So how are we faring, now six months post May 25? In this panel session, we will look at what the new regulation has meant for the online ad industry so far and where we are heading from here.
CCO Allan Sørensen IAB Denmark, advertiser, publisher and agency
15:40 Keynote: Do you think you understand your buyers? Think again
How understanding human behaviour turns so much of our thinking around B2B marketing entirely on its head.
Executive Creative Director Rory Sutherland, Ogilvy
19:00 Dinner at SKT. PETRI (registration needed)
Sign up for the dinner here.
Stay tuned for updates